Steve Barrass Confirmed as Permanent CEO for Vibe and P&P Group

After a successful tenure as Interim CEO, Steve Barrass has been formally appointed as the permanent CEO of both Vibe and the P&P Group, effective as of September.

Steve initially stepped into the role in November 2022, bringing a wealth of experience and leadership from across the travel and tourism sector. In his tenure as Interim CEO, he quickly identified significant opportunities for growth and is eager to spearhead initiatives to tap into this potential in his permanent capacity.

Phil Cook, owner of the P&P and Vibe: “I am thrilled that Steve has accepted the role of our permanent CEO. Over the last nine months, he has demonstrated his deep industry expertise and adept leadership, ensuring that the Group is exceptionally well-positioned for an important phase of our growth. I look forward to working with Steve over the coming months and years.”

Under his leadership, Vibe and the P&P Group will intensify their focus on global expansion, closely collaborating with the Executive team to fortify their market presence worldwide.

Steve's illustrious career boasts commendable positions including Senior Vice President at dnata, CEO of Gold Medal Travel Group, Managing Director of Direct Holidays at the renowned Thomas Cook Group, and a noteworthy tenure as a Non-Executive Director at Holiday Taxis.

Steve Barrass, CEO of Vibe: “Having had significant experience running business’s both in Leisure & Corporate Travel, I’ve really enjoyed this time getting ‘under the hood’ of the Vibe platform and testing it’s capabilities from a customer perspective. I couldn’t have been more impressed. Had I known about Vibes brilliant global capability and values-driven culture, I have no doubt that I would have been a customer”

The companies are thrilled to have Steve's expertise guide them into this exciting new phase of expansion and innovation